RiverLink Equity Brand Guidelines
Resources for presenting the RiverLink Equity brand consistently and professionally.
The term “river link" pays homage to the linkage of the Tigris and Euphrates rivers, which are considered to be the cradle of civilization.
“RiverLink" is a singular word, always written with a capital “R” and capital "L" when being used in text. It serves as the name of our organization and entity.
Ensure that there is ample space surrounding RiverLink's assets. Regardless of whether they are sized large or small, they should have enough breathing room. They must not appear congested or disorganized.
The primary brand colors are displayed below:
#013264
#f7e7d5
For tight layouts or icon-only grids, the RiverLink logomark is a concise way to refer to RiverLink. Use with good judgment for your audience, as the RiverLink wordmark has stronger brand recognition.
The RiverLink wordmark should be used in all references to RiverLink as space allows. It should always be accompanied by the RiverLink icon. In this usage, the wordmark is be all uppercase. Monochrome usage is preferred with the brand colors below.